Imaging Design

Layout

- it is a process of planning and arranging detail something such as page or book to be reproduced.Basic Principles of Graphics and Layout

1. Balance
- deals with the visual weight of object, texture,color and space

*Symmetrical Balance (formal)

- balance has elements of equal weight on either side of an imaginary horizontal or vertical line.

*Asymmetrical Balance (informal)

- balance may be unequal in position and intensity.

2. Emphasis
- usually the focal point on a page. The area designed to attract the viewers.

3. Movement
- guides the viewer eye around the screen. - The flow of the text and picture should be in the proper orientation of the eyes.

4. Pattern Repetition and Rhythm
- repeating visual element on an image or layout to create unity in the layout or image.

5. Proportion
- visual elements that create a sense of unity where they relate well with one another.

6. Variety
- uses several design elements to draw a viewers attention.